As you all may know, we here at Alchemy are heavy advocates of eduaction. We send our stylists literally all over the world to learn the newest techniques and the latest trends in fashion and hairsrtyling. We also train our staff extensively in our product and color lines. Being that we exclusively carry Bumble and Phyto we all know just about everything there is to know about both product lines. It has come to my attention lately, being a forerunner of the salon in the physical, that the Phyto line in particular is posing some problems to you wonderful people. An enigma indeed but one that is easily unriddled.
Phyto is a treatment line, in that each shampoo and/or conditioner (mask, as they call it) does a very specific thing; treats a very specific condition and does a hell of a job at it. Phyto even offers a few “every day” shampoos, each with a hint of specialty particular to certain hair types or conditions. However, they are not like the glamorously-lathering, (quote-unquote) immediate-results shampoos and conditioners you might be used to.
Many shampoos contain detergents that immediately explode into gallons of suds so you think you’re really doing a job and that they are really cleaning or strengthening or thickening or moisturinzing your hair. When in fact the suds are merely the detergents doing their thing, and not the important, active ingredients of the shampoo doing their thing. The helpful and nourishing ingredients that may or may not even be in the shampoo dont even have time to soak into and take effect on the hair strand, as many rinse too soon due to the percieved action of the monstrous lather. This, combined with “fake out” ingredients like wax found in certain shampoos and many conditioners, will technically make your hair feel indredibly soft, but it only because your hair strands are coated in this wax. In reality no more healthy, no more soft than before you shampoo’d.
Phyto on the other hand does not contain said detergents or waxes. In fact Phyto is all natural, plant derived product. Powerful ingredients that work the only way real treatment works: over time. Just like medicine or therapy. The difference may not be as immediate as we’d all like in this day and age, but there will DEFINITELY be a difference and a total 180 in your hairs’ health and condition.
And as far as the low lathering that seems to deter many people there is a simple solution: SHAMPOO TWICE. Not half the bottle, not grinding your fingers into your scalp. Just one capful to dissolve all the dirt and oil that has inevitably accumulated on your scalp. A second to do the real deal work; the treatment. And this second capful, with a generous helping of “soak your hair with water”, will produce the luxurious lather that we all crave. I promise if you follow this simple regimen that ANY Phyto product will impress you and will work exactly what it says it will. Just be patient.
Hopefully this will help some get over their fear of and possibly regain some of those who have given up on the incredible and powerful line that is Phyto.
Alchemy
