Meet Ashley

Been in the industry for 17 years and have been specializing in color since 2007. For 13 years Ashley has also been an educator. Teaching and traveling the world with celebrity hair stylist Nick Arrojo. Creating work for the ARROJO Collections and Magazines such as Modern Salon, American Salon and The Colorist Magazine; she led the color direction for Goldwell Colorzoom for Arrojo in Berlin, teaching in London, Vancouver, Toronto and traveling with the creative team to almost every major city in the states. Ashley has been sought out for her blonde hair coloring. Deemed the “blonde guru” by Mia Michaels. Asked to do color for a Birchbox commercial. After working in New York for 14 years Ashley came back to Florida with her husband to focus on family and a calmer lifestyle closer to the beach. She started Alchemy in 2020 and her focuses have become bright blondes and lived in blonde hair color.



Coloring blondes, creative color, Fashion, Photography, hip hop, travel, beaches, my dog Wolfie, New York, soul cycle


my husband, my dogs Wolfie and Fox, traveling, music, bike rides and the beach